Photography by Omar Sha3
Modeling by Lana Albeik and Sara Allan
Creative direction by Khalid Abdel-Hadi
Styling and pixel design by Jad Toghuj
Assistance by Leen Zeito
Models did their own hair and makeup
This article is a supplement within the “Frenquencies” issue
Halterneck to short-sleeved tops…
White, black, and nude t-shirts under low-cut tops…
Leggings beneath mini dresses…
Proliferating foliage…
Digitally altering images of female models in international media, fashion, and advertising campaigns to cater to the MENA-region in the early 2000s, “Digitally No” offers a humorous take on the ways in which our society deals with sexuality and female physicality, both then and now.
Kylie Minogue, Christina Aguilera, and Shakira’s album covers (2001, 2002, and 2005 respectively)… 2010 Bvlgari and 2011 H&M advertising campaigns… Inspired by the “creativity” of such alterations, the shoot layers plants and pixels atop female bodies to comment on the ways that the female form is controlled for the entertainment of others in the everlasting game of revealing and concealing. Whether in the name of “modern feminism” or “shielding society,” the female body is something passive yet tempting.
And yet, it maintains a tone of sensuality, friendship, and play to celebrate the emergence of a new set of visual and fashion aesthetics, and as a flirty rejection of the gaze.
